Leading brands including Kitchen Aid, reisenthel, Maisons du monde and Esprit home held a joint event on June 24th for journalists, stylists and bloggers titled WEITBLICK (“VISION”) at the Elbarkaden Lounge in the heart of the port city of Hamburg. The agency Blume PR created exciting product experiences that visitors could “touch” on 450 square metres of event space in specially designed rooms that included a lounge, a “brand promenade”, a bar and an outdoor area.
The roughly 60 home and lifestyle experts had many positive things to say about the Esprit home Collection for this autumn and winter. They praised the elegant shapes and structures of the new Cape Town Collection and applauded the delicate pastel colours of the new, wintry Stockholm style. The new Esprit carpets and rugs were presented in the “Lounge” together with other licensed products from the Esprit home Collection such as wallpaper, pillows, cushions and tartan rugs – all in combination with high-quality furniture in attractive “living situations”.