The exclusive preview of the new Esprit home 2015 collections at the “Hafenstudio”, an extraordinary event location in Hamburg’s historic Speicherstadt warehouse district, was a big hit. Over 90 editors, stylists, freelance journalists, bloggers and photographers accepted the invitation from Esprit and Blume PR to experience the lavish presentations of the four new collections – Lakeside, Coastline, Desert and Woods – live and in person. The new products, pillows, cushions, blankets, covers, curtains and, of course, new carpets and rugs designed and sold by WECON home as a licensee for Esprit home were presented in living situations created specifically to highlight each collection. The feedback was very positive: Media representatives, opinion leaders and trendsetters were impressed by both the design language and the high-quality materials. The press event had the relaxed atmosphere of an after-work party with appetizers, cocktails and good music for the home and lifestyle experts to enjoy as they discussed the new products.